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John Follis
John Follis (born June 23, 1954) is an award winning advertising executive and marketing expert credited with originating the Web 2.0 term "G-Cred" and the value of having it. His agency's work has been described as "simple and effective" (''Adweek'') and “in your face” (''Time''). He runs Big Idea Video (a division of Follis Inc) and is creator and host of ''The Marketing Show with John Follis''. == Background ==
Follis began his career working for advertising agencies such as FCB/Chicago and DDB Worldwide in New York. In the mid-1980s, his entrepreneurial career began with freelance work for such major New York shops as Chiat/Day, Della Femina and Kirshenbaum & Bond. His work on the Kenneth Cole account resulted in awards and national press. In 1988, Follis co-founded Follis&Verdi, with clients such as The American Stock Exchange, No Excuses Jeans, Solgar Vitamins and Sorrell Ridge Fruit Spreads—a case taught at the Harvard Business School and featured in Forbes. In ‘93, Follis/DeVito/Verdi won 9 ADDY Awards making it the second most awarded agency in New York. That same year Follis formed Follis Inc to include a focus on non-traditional and online marketing. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, Follis created "Follis Marketing Therapy". And, in 2006, Follis created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes.
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